*ART DIRECTOR / PACKAGING & GRAPHIC DESIGNER
I’m a packaging designer and creative with 9 years of experience in the beauty industry, bringing brands to life through thoughtful, beautiful, and highly considered design. I’ve worked across everything from concept and structural development to production and final execution, creating packaging for global beauty brands and celebrity-founded lines. I love finding that sweet spot where strong brand storytelling meets smart, functional design, creating products that feel special in your hand and stand out on shelf.
PROJECT: CARMINDY BEAUTY
THEME:
A household name & celebrity makeup artist, Carmindy created her own makeup brand. Tasked with the art direction of her product photoshoot, I was inspired by her motto, "We all shine through." Focusing on bright blues, dramatic shadows and sparkles & refractions of light, we allowed the hues of the products really shine through. Through creative techniques to achieve water ripples and light refractions, this was a really fun and inspiring project with a beautiful outcome.
RESPONSIBILITIES:
- Art Direction
- Photography
- Artwork Production / Packaging Design
