PROJECT: SJP by Sarah Jessica Parker

THEME:

Inspired by the iconic grosgrain detailing on SJP Collection heels, I explored how this recognizable brand element could translate across fragrance and visual identity. I developed primary packaging, secondary packaging, travel formats, and digital and print assets, creating a cohesive, fashion-forward system rooted in bold color, sculptural forms, and signature ribbon detailing.

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RESPONSIBILITIES:

- Primary Design & Conception

- Full Size & Travel Size Carton Packaging Design
- Artwork Production

- Campaign Art Direction & Digital Asset Creation