*ART DIRECTOR / PACKAGING & GRAPHIC DESIGNER
I’m a packaging designer and creative with 9 years of experience in the beauty industry, bringing brands to life through thoughtful, beautiful, and highly considered design. I’ve worked across everything from concept and structural development to production and final execution, creating packaging for global beauty brands and celebrity-founded lines. I love finding that sweet spot where strong brand storytelling meets smart, functional design, creating products that feel special in your hand and stand out on shelf.
PROJECT: Palmer's Amino Bonding Complex
THEME:
Palmer's is a long standing beauty brand focusing on sustainable & natural ingredients based products for all. They came to us wanting to develop a new line of Amino Bonding Complex products, which were to be sold at a higher price point, and feel more luxurious but also feel and look like the Palmer's brand. We went with using a luxurious green foil, to harken back to their signature watercolor on the rest of their pack, but giving it more of a lux feeling to stand out on shelves. We used green to make sure the consumer knew that even though this was a more scientific based formula, it is still all natural and sustainable ingredients. At the end, this eye catching new line for Palmer's increased their brand recognition and sales by 20%.
RESPONSIBILITIES:
- Art Direction / Packaging Design & Production
- Digital Asset Design & Production
PROJECT: Palmer's Brazilian Cocoa Cream
THEME:
Palmer's is a long standing beauty brand focusing on sustainable & natural ingredients based products for all. They came to us wanting to create some e-commerce imagery for their Brazilian Cocoa Cream line. Focusing on the bright and fun aesthetic of Brazilian Culture, but still using Palmer's assets, I created fun, bright images for them to use for the Amazon A+ and Carousel Images, that would also be used on their social media.
RESPONSIBILITIES:
- Art Direction
- Digital Asset Design & Production
