PROJECT: Palmer's Amino Bonding Complex

THEME:
Palmer's is a long standing beauty brand focusing on sustainable & natural ingredients based products for all. They came to us wanting to develop a new line of Amino Bonding Complex products, which were to be sold at a higher price point, and feel more luxurious but also feel and look like the Palmer's brand. We went with using a luxurious green foil, to harken back to their signature watercolor on the rest of their pack, but giving it more of a lux feeling to stand out on shelves. We used green to make sure the consumer knew that even though this was a more scientific based formula, it is still all natural and sustainable ingredients. At the end, this eye catching new line for Palmer's increased their brand recognition and sales by 20%.

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RESPONSIBILITIES:

 - Art Direction / Packaging Design & Production
-  Digital Asset Design & Production