*ART DIRECTOR / PACKAGING & GRAPHIC DESIGNER
I’m a packaging designer and creative with 9 years of experience in the beauty industry, bringing brands to life through thoughtful, beautiful, and highly considered design. I’ve worked across everything from concept and structural development to production and final execution, creating packaging for global beauty brands and celebrity-founded lines. I love finding that sweet spot where strong brand storytelling meets smart, functional design, creating products that feel special in your hand and stand out on shelf.
PROJECT: FOOTBALL IS SEXY
THEME: Football is Sexy was born from a passionate football lover. It is a traveling seminar that teaches women (or men) the rules in a comfortable and non condescending way. She just wanted everyone in on the fun. "A women who knows football is sexier than a woman who doesn't." I was hired to create the logo, merch & "playbook", which lists the rules, history, teams, and common phrases in the game. She was a 49'ers fan and insistent I use their colors. I wanted to create an approachable, slightly feminine book that made it simple to learn a game that can be pretty complex. As a huge football fan myself, this was a fun project. (Go Bills)
RESPONSIBILITIES:
- Full Branding
- Layout & Design
