PROJECT: FOOTBALL IS SEXY

THEME: Football is Sexy was born from a passionate football lover. It is a traveling seminar that teaches women (or men) the rules in a comfortable and non condescending way. She just wanted everyone in on the fun. "A women who knows football is sexier than a woman who doesn't." I was hired to create the logo, merch & "playbook", which lists the rules, history, teams, and common phrases in the game. She was a 49'ers fan and insistent I use their colors. I wanted to create an approachable, slightly feminine book that made it simple to learn a game that can be pretty complex. As a huge football fan myself, this was a fun project. (Go Bills)

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RESPONSIBILITIES:

 - Full Branding
-  Layout & Design