PROJECT: HAYLLO

THEME:
New Star 21 is a leading spice importer and distributor in Southern California, bringing spices and flavors to restaurants and resellers all over the world. I recreated their item brochure. I was also hired to rebrand and relabel one of their branches, Hayllo. Creating labels for over 50 products in different vessels and sizes. I was inspired by the stunning colors of each spice, and letting that be the focus. The label is black and white, allowing the bold & beautiful natural colors of the spices shine through. Along with designing the labels,

I photographed all of the products, retouched them, uploaded them and managed their sales and inventory.

I nearly doubled Hayllo's sales in 6 months.

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RESPONSIBILITIES:

 - Packaging Art Direction & Branding
-  Product Photography & Art Direction
-  Brochure Design & Production