PROJECT: SWEET TOOTH BY SABRINA CARPENTER

THEME:
An icon in the making, we brought her vision to life by focusing on the very thing she adores the most, chocolate. We wanted to combine sophistication with a hit of whimsy. Something that felt unique and addictive, a package that brings Sabrina’s playful personality into her debut fragrance and first foray into the beauty world. Sweet and petite, the packaging is modeled from the shape of a sophisticated French chocolate bar, but reinvented in a pink opaque faceted glass. At first glance, the bottle’s innate satin finish entices you with delight and becomes an art piece to leave out for all to unwrap and experience. The deep cuts in the cap and glass share the unique qualities of a chocolate bar and make it feel like it can be broken off into bite sized pieces. Once opened, the delicate rose gold pump is revealed. The cursive Sweet Tooth logo was designed to contrast the geometric shape of the glass and mimics the icing swirls found on sweet treats in a French bakery. It’s purposely applied to the side of the bottle as to not interfere with the overall shape.

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RESPONSIBILITIES:

 - Primary & Secondary Design and Production
-  Photo retouching & Art Direction